The game has lost the leaderboard mechanic and the endless running mode has definitely been modified throughout the years, but I think we're also going back to basics and are at a period where we really understand what our audience is seeking." NBC Universal's Berto CampoĪs with many mobile games, that has meant more content, most cosmetic options (costumes in Minion Rush's case), and more seasonal events, such as the recent Celebration Event to mark not only the one billion download milestone, but also the eighth anniversary of the game. "But I think as we've seen the runner genre evolve in different ways where it's not always having to be endless, we started adding mission structures to it, giving players more day-to-day activities to accomplish, achievements, things of that nature. "The game started out very simplistic, very 'Saga' and maps-based," Campo says. Speaking with recently, NBC Universal senior games producer Berto Campo and Gameloft Kharkiv general manager Stanislav Sadkeyev talked about how much the game has changed over the years and what they've learned managing a licensed mobile game this long after launch. Minion Rush is a rare licensed mobile game in that the endlessly updated not-quite-endless runner has been around for eight years, racked up one billion downloads, and with another Minions movie, The Rise of Gru, set for release next year, it still appears to have some considerable runway of relevance ahead of it.
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